Shopify Mastery
August 8, 2023
10 min

EDM Reach Rate Up 100%? 3 Hidden Tips to Enable Customer Email Subscriptions | 99 Shopify Tips (10)

Many sellers encounter this issue: when setting up automated abandoned cart recovery or review request emails, they show as failed because customers aren't in subscribed status.

EDM Reach Rate Up 100%? 3 Hidden Tips to Enable Customer Email Subscriptions | 99 Shopify Tips (10)

Many sellers encounter this issue. When setting up automated abandoned cart recovery or review request emails, they show as failed. The prompt says customers are not in subscribed (email subscribe) status!

Today I'll teach you three tips to easily get customers into email subscribed status (please use reasonably, legally, and compliantly, respecting customer privacy).

Tip 1: Backend Settings

In backend settings - Checkout, enable these two options.

Backend Settings

Pre-select settings to greatly improve customer subscription rates.

In abandoned cart automation, change Send to send to all abandoned carts.

Tip 2: Manual Individual Customer Settings

Enter any customer info you want to adjust, click the pencil - click Edit Marketing Settings - check subscription status.

Manual Settings

(Please use with customer permission)

Tip 3: Bulk Import Customer Settings

When using CSV bulk import, you can directly modify email subscription status to Yes in the CSV template.

Bulk Import

Recommended for You

1 / 5