How Undefined Beauty Grew From Solo Startup to Major Retail Shelves

Dorian Morris built Undefined Beauty into a national retail brand without investors, relying on her industry expertise, community insight, and bold pivots. By staying self-funded and mission-driven, she proved that inclusivity and smart strategy can scale on her own terms. For more on Undefined Beauty and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.