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How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
Shopify MastersWhat happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in r...
The Art of Curating Products and Building Community as a Retailer
Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a communi...
Inside True Classic’s Billion-Dollar Content Marketing Playbook
Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts. Watch on Shopify Masters's YouTube channel here. For more on True Classic...
The Recipe for Launching Your Second Product
Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their...
Inside the Merch Model That Reduces Waste and Increases Sales
Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are trans...
Everything You Need to Know About Building Supply Chains
Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business. For more on Diaspora Co....
Maximize Your Margins as an Ecommerce Founder
Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer b...
Break Into an Established Market With These Retail Strategies
Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales. For more on Original Duckhead and show notes click here. Subscribe and watch Shopify Ma...
Creating Media Moments with A PR Expert
Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to...
Creative Strategies to Fundraise Without Sacrificing Ownership
Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and gre...
The Business Pivot That Led to More Customers and Happier Suppliers
Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintai...
How to Scale Quickly Without Funding
Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy an...
When a Passion for Plants Grows Into a Business
April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen t...