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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Building an Olive Oil Brand That Farmers Trust and Shoppers Love
After discovering women-led farms were under-represented in the olive oil industry, Sarah Vachon launched Citizens of Soil to support small, family farms and deliver refillable, premium oils. Her journey from side hustle...
How Uprisers Uses Partnerships to Scale Community Storytelling
When Michelle K. Hanabusa started making t-shirts to celebrate immigrant stories, she didn’t expect to spark a movement. Here’s how she grew Uprisers into a purpose-driven streetwear brand that partners with national ret...
Behind the Seams: Growing a Bridal Fashion Brand Without Investors
Gaby Bayona, founder of Truvelle, scaled her bridal fashion business from a home-based sewing studio into four successful brands and retail stores—all while keeping production local and sustainable. For more on Truvelle...
How to Raise $1 Million Before Your Final Product Even Exists
Evan Quinn and his cofounders run one of the nation’s leading non-alcoholic beverage brands. Before going to market, the cofounders raised their first million dollars, turned feedback from investors into product improvem...
What Founders Can Learn From Togethxr’s Bet on an Underserved Market
Togethxr is rewriting the playbook for women’s sports media with storytelling, viral merch, and brand partnerships that drive real impact. For more on Togethxr and show notes click here . Subscribe and watch Shopify Mast...
Use Strategic Debt to Grow an 8-Figure Company
Bala used smart debt strategies to scale its innovative fitness brand, maintain inventory, and fund product development without venture capital constraints. Watch the video interview on YouTube here! For more on Bala and...
How to Create and Scale Personalized Shopping Experiences
Fresh Sends created a personalized gifting experience that consumers love. Learn how to apply these strategies to your own business. For more on Fresh Sends and show notes click here. Subscribe and watch Shopify Masters...
Building a $100 Million Brand, One Bridesmaid Dress at a Time
From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses in...
The Ethical Sourcing Guide Every Founder Needs
Their Jewelry is redefining sustainable luxury with ethical gold mining, eco-friendly materials, and timeless design that stands out in a crowded market. For more on Their Jewelry and show notes click here. Subscribe and...
Lessons From the Manager Behind YouTube’s Biggest Creators
One Day Entertainment founder Zack Honarvar shares how creators can build real businesses, avoid bad deals, and grow with purpose and ownership. Watch Zack's full interview on YouTube here. Subscribe and watch Shopify Ma...
Tips to Reach Profitability Faster
IQBAR founder Will Nitze shares how taking control of your supply chain can increase profits, prevent stockouts, and transform your CPG brand even during crisis. Read more about IQBAR and show notes here. Subscribe and w...
How a DIYer Created a Global Candle Brand
P.F. Candle Co. makes one of the most recognizable candles in the world. Here’s how founder and crafter Kristen Pumphrey expanded the brand to three retail stores and high-profile collaborations. Subscribe and watch Shop...