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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
A Group Chat Inspired a Multimillion-Dollar Brand
"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To lea...
Personal Branding Strategies Every Entrepreneur Needs
Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content....
How a First-time Founder Overcame Launch Challenges
David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions. Subscribe an...
Getting Creative with Marketing a Lifestyle — Not the Product
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn mor...
How to Start Optimizing Your Company’s Revenue Growth
Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on A...
How De La Calle’s Rebrand Aims to Capture New Customers
Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding Subs...
Iteration Is The Secret Ingredient for This Beverage Company
Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs. To learn more about Blume an...
Making Connections in Business—Even if You Don’t Start With Any
Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success. For more on Art of Tea and show notes click here . Subscribe and watch...