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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Key Networking Skills Every Entrepreneur Needs
Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand. Subscribe and watch Shopify Masters on YouTube! Sign up for...
How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity
Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity. For more on Eastside Golf and show notes click here . Subscribe and watch Shopify M...
How This Popular Gardening Blog Blossomed Into an Empire
Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation. For more on Epic Gardening and for show n...
Proven Ways to Improve Customer Retention and Boost Loyalty
Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience. For more on Francis Henri and show notes cl...
Reach Customers, Spend Less With These Expert Tips
The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seu...
How to Craft Your Pitch to Attract Big Investors
Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef...
This Founder’s Shower Idea Became a Viral Sensation
Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and...
The Product Launch Strategy That Earned Glamnetic Millions
Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For...
Road to Retail: Connecting the Dots
During the last few hours of opening day, the Cozey team reflects on how far they've come. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
A Consumer Product That Helps Fund Humanitarian Projects
The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's cons...
Road to Retail: Leap of Faith
It's opening day for Cozey's first permanent retail store in Toronto. Founder Frédéric Aubé shares the signals that gave him the confidence to take the leap into e-commerce and retail. Subscribe and watch Shopify Masters...