播客
精选全球跨境电商播客。
精选播客
How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Road to Retail: Failures and the Moments that Define Us
In this episode, beginnings, failures and the moments that define us. We cover the day before the grand opening of Cozey's first retail store in Toronto. This is episode one of our new narrative series, Road to Retail. S...
Tools for Collecting Market Research & Community Feedback
Nadya Okamoto launched August after compiling years of market research and community feedback. Discover her favorite tools for connecting with consumers and delivering products they love. For more on August or show notes...
Road to Retail, A Shopify Miniseries
Shopify's latest miniseries brings you inside one business owner's journey from an online-only furniture company to opening a retail store in downtown Toronto. Join host Benjamin Gottlieb each week for new episodes of Ro...
The Content Strategy You Need To Reach Millions of Engagements
Timm Chiusano blew up on TikTok after experimenting with content topics and formats. Learn his steps to building an effective social media strategy. For more on Timm Chiusano and show notes click here. Subscribe and watc...
Unlock Brand Growth With a Community Event Strategy
Vote for Shopify Masters at the 2024 Shorty Awards: click here Niall Horgan and his two best friends launched lifestyle brand Gym+Coffee in 2017. Today, that brand is an eight-figure business, thanks to its event program...
The PR Playbook from DTC Companies' Favorite Agency
Lauren Kleinman is the founder of Dreamday and The Quality Edit, a PR agency and publisher that has helped grow some of the biggest DTC brands, including Brightland, Quince, Fly by Jing, and more. For more about Lauren a...
What It Takes To Build Community on Social Media in 2024
Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. For more on KraveBeauty and show notes click here . Subscribe and...
Inside This Furniture Brand’s Unique Approach to Sustainability
Sabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program...
Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism
Emmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back. For more on New Lane Road and show notes click here . Subscribe and watch Shopify Masters on Y...
This Legacy Brand’s Next 100 Years is Inspired by Its Past
It’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process. https://www.sho...