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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Tackling Founder Impostor Syndrome with Brightland's CEO
Founder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder...
The Design Principles That Helped This Brand Grow—And Save Lives
After a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer. For more about Thousand and show notes: https://www.shopify.com/blog/th...
Inside This Black-Owned Bookstore’s Massive Organic Growth
Jazzi McGilbert started Reparations Club , a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business. To learn more about Reparations Club an...
A Latin American Game's Remarkable Journey to US Target Stores
It was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career. To learn more about Mi...

What This Mobile Business Owner Learned in Her First Year
Little Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels. For more a...
This Entrepreneur Mindset Will Make You Millions
Arlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment. To read more about Arlan Hamilton...
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product. To learn more about City Seltzer and sho...
Fishwife's Guide To Planning a Successful Business Launch
Fishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget. To read more about Fishwife and sh...

