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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Leave Your 9-to-5 Behind and Transition Into Entrepreneurship
Shanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job. To read more a...
What You Need To Create a Viral Marketing Campaign
Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out. For more on Heyday Canning and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign...
The Secret to Customer Retention From A Multimillion Dollar Company
Crystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips. For more on Lulus and show notes click here Subscribe and watch Shopi...
Influencer Marketing: Your Guide To Getting Real Results
Taking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy. For more on The Honey Pot and show notes click here Subscribe and watch...
This CEO’s Secrets to Scaling Your Business to 9 Figures
CEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally. To learn more about Ridge and show notes: https://www.shopify.com/...
How a New CEO Helped This Protein Brand Turn a Profit
Aloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years. To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability Sub...
Why a Retail-First Approach Worked for this Booze-Free Brand
Douglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcohol...
The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs
Maggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time better, invest...



