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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Friendly Branding Set Graza Olive Oil Apart
Founder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil. For more on Gr...
Bootstrap Your Way to a Multimillion-Dollar Business
Lindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work. For more on B...
The Best Apps and Tools for Your Business in 2024
Jean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business. For more on Que and show notes: https://bit.ly/48uMuLi Subscribe and...
Best of 2023: Top Advice from Business Experts
Business experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google...
Best of 2023: 5 Stories to Inspire Your Big Leap
If you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak o...
Creative Marketing Strategies That Actually Work
Caraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date. For more on Caraway and show notes: https://bit....
Give Back and Make Money (Yes, You Can Do Both)
Bombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully. For more on Bombas and show notes: https://bit.ly/3Tm...
How This Online Store Took a Page From Magazines
Founder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers. To learn more about Weston Table and show notes: https://www.shopify.com/blog/west...
How Momofuku Bottled Its Restaurant Experience
Momofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success. For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg Subscribe an...
How a Button-Down Shirt Attracted a Cult Following
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with conte...