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How Glamnetic Went From $1 Million to $100 Million—And Nearly Lost It All in Between
Shopify MastersWhat happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in r...
The Marketing Playbook From Nik Sharma, "The DTC Guy"
Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, i...
Entrepreneur State of Mind, A Shopify Miniseries
Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City. We’ll dive into things like designing the right products t...
How a Mexican Food Brand Turns Restaurant Trends Into Pantry Staples
Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of M...
The Playbook for Busting Myths: How to Change Consumers’ Minds
Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, P...
What it Takes to Turn Your Hobby into Profits
Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location , Camille shares her experience growing a hobby into a viable business a...
Meet the Music Company Changing the Way Artists Make Money
The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the curre...
Tech Trends: What's Right for Your Business?
Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab, shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover...
This Footwear Founder Shares Her Secret to Working With Factories
Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success. For...
What You Need to Know About Token-Gated Commerce
Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experie...
Retail Expansion: How to Know When You’re Ready
Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales. For more details about Bagels on Green and...