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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Bokksu Helps Family Businesses Get Global Distribution
Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access glob...
The Playbook for Companies in Emerging Categories
Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits. For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emergi...
Why You Should Prioritize Design for Your Business
Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to gr...
The Reason Marvel and the NFL Partner With This Brand
The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and...
Why Google and Facebook Buy This Product for Their Employees
Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee...
Bookishly Switched to a 4-Day Work Week. Here’s How You Can Do It, Too
Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche. For more...
4 Ways to Run a DTC Company Like a Tech Startup
Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate. To learn more about Dandelio...
The Case for Constantly Evolving: How Babylist Went from Registry to Retailer
Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving...
Customer Retention: A How-to Guide
An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50...
Why San Francisco is Still the Place for Startups
San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth. For more from Ted Egan and...