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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Meet the Brand That’s Blending Social Impact With Wine Tastings
Erica Davis and Catherine Carter founded The Sip, a tight-knit community where members receive curated sparkling wines from all over the world and learn more about the regions and ingredients behind their favorite bottle...
From $20,000 in Debt To Building a Brand Loved by Fashion “It Girls”
Lindsey Carter founded SET Active, an activewear brand that blends form and function to make effortlessly comfortable clothing that sells out quickly. Its matching workout sets and lounge gear are extremely popular among...
How to Take Smart Risks When Starting a Company
Founder Nancy Twine left her career on Wall Street to start Briogeo, a clean hair care company. In this episode, Nancy shares how she managed the risk of starting a company, scored a partnership with Sephora, and secured...
What Founders Need to Know About the Workforce in 2023
Connie Steele, future of work expert, researcher, and author of The Business Of You , joins us to discuss business trends and how founders can better obtain and retain employees. For more on Connie Steele & show notes: h...
Using Your Customer Base to Crowdfund, Rebrand, and More
Bird & Blend Tea Co. founder Krisi Smith wanted to bring fun tea blends to the UK., and gathered quite a following in the process. In this episode of Shopify Masters , Krisi shares how she built her customer base around...
Unsun Cosmetics Paves the Way for Inclusive Sunscreen
Katonya Breaux launched Unsun Cosmetics in 2016 to educate consumers on the importance of sun protection for Black men and women, and to offer a mineral-based sunscreen that was specially developed for darker skin tones....
100+ Product Updates from Shopify and What They Mean for You
Shopify released more than 100 product updates in February 2023. From checkout to PoS and everything in between, Shopify's Vice President of Product - Glen Coates - and Vice President of Product Marketing - Desiree Motam...
Fly By Jing Is Changing the Perception of Chinese Food—One Jar at a Time
Fly by Jing’s founder Jing Gao wanted to change some of the misconceptions about Chinese food in the U.S., so she started selling a chili crisp that took the food world by storm. In this episode, Jing offers tips on Kick...
Harley Finkelstein: How Entrepreneurs Can Win in a Time of Uncertainty
In this episode of Shopify Masters, we are joined by Shopify's president to chat about the current economic climate and the opportunities available to entrepreneurs in 2023. Subscribe and watch Shopify Masters on YouTube...
Homeboy Employs Former Gang Members. Here’s Why You Should, Too.
Even nonprofits are on Shopify. In this episode of Shopify Masters , CEO Tom Vozzo explains how Homeboy Industries provides jobs for thousands of former gang members through the organization’s various businesses, includi...
Building Different Streams of Income as an Artist
In the experience of floral designer and business owner Maurice Harris, capitalism isn’t set up for creatives. On this episode of Shopify Masters, Maurice shares how he opened a flower and coffee shop in Los Angeles to m...
The Plant-Based Chicken Brand Taking Over LA
Ross Mackay launched Daring in 2020 to remove chicken from our food system. In 2022 alone, the company helped save more than 500,000 chickens, and is daring to fix the chicken industry. For more on Daring and show notes:...