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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
Why the Best Time to Start a Business is During a Recession
Aspiring founders might wonder whether an uncertain economy is a good time to start a business. To those people, Retrospec founder Ely Khakshouri says, “Do it.” On this episode of Shopify Masters , Ely explains how he st...
From Fairs to Big Retailers: How to Scale Your Craft
P.F. Candle Co.’s scents take inspiration from California. On this episode of Shopify on Location in Los Angeles , founder Kristen Pumphrey shares how she found her candle niche, got discovered by big retailers, and cont...
Why Meghan Markle Starts Her Day With This Beverage Brand
Hannah Mendoza created oat milk, superfood latte blends designed to help manage mood, energy, and stress levels. Clevr Blends’ first investor, Meghan Markle, helped the company shake up the instant beverage industry. For...
The Key To Setting Yourself Apart In The Automotive Industry
Shock Surplus helps unique drivers reach their own car goals by offering premium shocks and suspension parts for any car. Based in Los Angeles, California, Sean Reyes founded Shock Surplus back in 2014 and now operates o...
A Food Truck’s Drive For Multimillion Revenue and Multichannel Success
In this episode of Shopify Master s, we’re in London, chatting with Mathew Carver, the owner of The Cheese Bar. What started as a food truck in 2014 has grown into multiple restaurants, a retail store, and an online subs...
Why L.A. Had the Right Ingredients for a Wellness-Inspired Skin Care Brand
Youth to the People is famous for its nature-meets-science skin care products, often incorporating ingredients like superfoods and antioxidants. On this episode of Shopify on Location in Los Angeles , founder Greg Gonzal...
The Best Way To Prepare Your Business For 2023
Jason Feifer is the editor-in-chief of Entrepreneur magazine and host of two popular podcasts, Build for Tomorrow and Problem Solvers . He stops by to talk about some of the big business trends founders need to be aware...
How Birdy Grey Upended Weddings With an Affordable $100 Dress
Birdy Grey shook up the bridal wear industry with its affordable bridesmaid dresses priced under $100. Founder Grace Lee shares how she found suppliers, designed an online shopping experience, and pitched a wedding wear...
How To Turn Content On Social Media Into A Business
Amanda Rach Lee has become synonymous with bullet journaling and has built a community of more than two million on YouTube. Amanda also turned her passion for art and drawing into her own stationery business. In this epi...
How Therabody Became Synonymous With Recovery and Wellness
Dr. Jason Wersland was in a life-altering motorcycle accident that left him in constant discomfort. His needs led him to create the Theragun, a one-of-a-kind electronic massage device that helps people alleviate their pa...
There's Something About Los Angeles, A Shopify Masters Miniseries
Shopify Masters is back with a brand new miniseries to kick off 2023. Join Shuang Esther Shan and Benjamin Gottlieb as they sit down with Shopify legends from our Los Angeles office. Episodes drop each Thursday for the n...
How Bobbi Brown Created Her New Makeup Empire
Bobbi Brown's son and Chief Marketing Officer at Jones Road Beauty, Cody Plofker talks about the strategies behind their success, and why their products work for customers of all ages. For more on Jones Road Beauty and s...