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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Shopify MastersFormer comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
Founder Lulu Ge turned personal pain into purpose with Elix, an herbal wellness brand rooted in Chinese medicine with 90% repeat customers. For more on Elix and show notes click here Subscribe and watch Shopify Masters o...
How to Make Retailers Chase Your Brand
Nima Jalali built SALT & STONE out of his apartment into a $100M+ brand. After an ACL injury redirected his path, he created something he desperately wanted but didn't exist, a high quality, clean deodorant, that actuall...
From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
Harlem Candle Company founder Teri Johnson started pouring candles in her Harlem kitchen with no budget and no team—just a clear sense of purpose. That focus helped her turn handmade gifts into a nationally recognized br...
How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
Actively Black didn’t start with a product—it started with a community. By building a 23,000-person audience before launch, founder Lanny Smith turned purpose-driven storytelling into a $55,000 first day and a $2 million...
From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew
Taza Chocolate didn’t follow trends—it built a lasting brand by doubling down on its differences. Founders Alex Whitmore and Kathleen Fulton share how staying true to their product, owning their manufacturing, and leadin...
How to Save Lives & Build a Brand
While the bike helmet industry screamed "you need this for safety!", Gloria Hwang did the opposite. She made helmets so beautiful that 25% of Thousand customers are wearing helmets for the first time ever. Thousand now o...
How One TikTok Creator Built a Brand That Sells Out on Repeat
How founder Catherine Lockhart built Shelter Skin through deliberate growth, in-house manufacturing, and radical transparency. For more on Shelter Skin and show notes click here Subscribe and watch Shopify Masters on You...
The Retail Strategy That Lets Us Compete With Home Depot (Inventory Advice)
Matthew Burrows didn't start Plant Material with a big budget, but through strategic inventory management and real-time tracking, he's built a three-location business growing 50% year-over-year. Today, the business compe...
Inside the Pivot That Helped This Family Business Hit Nearly $1 Million in Revenue
MiJa Books grew from a side project to a nearly $1M business by turning customer feedback into smart pivots, book fairs, and scalable systems. For more on MiJa Books and show notes click here Subscribe and watch Shopify...
How I Made $1 Million In 1Hour After Our Worst Year In Business
SET Active founder, Lindsey Carter has nailed a well-timed, high in demand, product drop. Now the team sells out millions worth of products in the matter of hours. In just seven years, she's built a celebrity-loved athle...
How Kindness and Smart Scaling Built a $92 Million Skin Care Business
Beekman 1802’s founders turned crisis into opportunity, building a $92 million skin care brand by starting small, staying disciplined, and leading with heart. For more on Beekman 1802 and show notes click here Subscribe...
How to Run a Successful Kickstarter Campaign (From a $60M Pro)
Peak Design has raised over $60 million on Kickstarter across multiple campaigns, making them one of the most successful crowdfunding brands in history. Their most recent campaign alone generated $13.5 million. Founder P...