AS WE GROW

AS WE GROW is an Icelandic slow fashion luxury brand creating timeless, handcrafted garments using premium alpaca wool and natural materials. Each piece is designed to last generations, embodying the perfect blend of Scandinavian design tradition and sustainable craftsmanship.
FOUNDED
2012
HEADQUATER

Traffic

AS WE GROW traffic data and performance stats

📊Monthly Traffic
2586
visitors
⏱️Avg Visit Duration
40.57
seconds
↗️Bounce Rate
33.34%
of visits
📄PagesPerVisite
2.1
pages

Tech

AS WE GROW's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does AS WE GROW use?

AS WE GROW Brand Logo
🔤Typography
Aa
Barlow
🎨Brand Colors
#000000
#FFFFFF
📢Slogan
Slow Fashion Luxury From Iceland

Reviews

AS WE GROW customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

AS WE GROW social responsibility initiatives

Sustainable Fashion & Community Initiatives
AS WE GROW demonstrates deep commitment to sustainability through production-to-order manufacturing to minimize waste, use of natural, eco-friendly materials without harmful chemicals, collaboration with pensioners for garment repairs to extend product life, and innovative sizing that allows children's clothing to last longer as they grow. The brand emphasizes creating garments meant to be passed down through generations, reducing environmental impact while building emotional connections between families and their clothing.

P.I.A

AS WE GROW growth secrets and strategy takeaways

📍Positioning

Premium slow fashion for environmentally conscious consumers who value timeless design and sustainable craftsmanship over fast fashion trends.

🔍 Insight

AS WE GROW built an unbreakable trust moat through their 'generations' positioning – each garment designed to be passed down creates deep emotional anchoring that makes price irrelevant. With 100% Iceland concentration, they master local authenticity that global competitors can't replicate. Their 26.87% direct traffic reveals customers return not just to purchase, but to reinforce their identity as sustainable luxury advocates.

🚀  Action

  • 🎯 Hyper-Local SEO Dominance: Target 100% regional focus like AS WE GROW's Iceland strategy → Perfect for: Brands with strong local identity → Quick Win: 30%+ organic traffic within 90 days
  • 🧠 Generational Storytelling Framework: Build product pages around 'passing down' narratives and repair services → Perfect for: Sustainable/luxury products → Quick Win: 40% increase in perceived value
  • 📝 Pensioner Partnership Program: Partner with local artisans for repair services that extend product life → Perfect for: Building community trust → Quick Win: 25% higher customer retention

Overview

📊Monthly Traffic
2586
visitors
⏱️Avg Visit Duration
40.57
seconds
↗️Bounce Rate
33.34%
of visits
📄PagesPerVisite
2.1
pages

Metrics

AS WE GROW Brand Logo
🔤Typography
Aa
Barlow
🎨Brand Colors
#000000
#FFFFFF
📢Slogan
Slow Fashion Luxury From Iceland

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

Sustainable Fashion & Community Initiatives
AS WE GROW demonstrates deep commitment to sustainability through production-to-order manufacturing to minimize waste, use of natural, eco-friendly materials without harmful chemicals, collaboration with pensioners for garment repairs to extend product life, and innovative sizing that allows children's clothing to last longer as they grow. The brand emphasizes creating garments meant to be passed down through generations, reducing environmental impact while building emotional connections between families and their clothing.

📍Positioning

Premium slow fashion for environmentally conscious consumers who value timeless design and sustainable craftsmanship over fast fashion trends.

🔍 Insight

AS WE GROW built an unbreakable trust moat through their 'generations' positioning – each garment designed to be passed down creates deep emotional anchoring that makes price irrelevant. With 100% Iceland concentration, they master local authenticity that global competitors can't replicate. Their 26.87% direct traffic reveals customers return not just to purchase, but to reinforce their identity as sustainable luxury advocates.

🚀  Action

  • 🎯 Hyper-Local SEO Dominance: Target 100% regional focus like AS WE GROW's Iceland strategy → Perfect for: Brands with strong local identity → Quick Win: 30%+ organic traffic within 90 days
  • 🧠 Generational Storytelling Framework: Build product pages around 'passing down' narratives and repair services → Perfect for: Sustainable/luxury products → Quick Win: 40% increase in perceived value
  • 📝 Pensioner Partnership Program: Partner with local artisans for repair services that extend product life → Perfect for: Building community trust → Quick Win: 25% higher customer retention