Les Rideuses

Founded by Juliette, Les Rideuses is a French artisanal brand inspired by Latin American surf culture and women's passion for board sports. The brand creates unique handmade pieces that blend artistic creativity with functional design, celebrating feminine expression in action sports.
FOUNDED
2017
HEADQUATER
MX

Traffic

Les Rideuses traffic data and performance stats

📊Monthly Traffic
1071
visitors
⏱️Avg Visit Duration
65.15
seconds
↗️Bounce Rate
29.19%
of visits
📄PagesPerVisite
3.3
pages

Tech

Les Rideuses's Shopify theme and app stack breakdown

Identity

What fonts, colors and logo does Les Rideuses use?

Les Rideuses Brand Logo
🔤Typography
Aa
SuisseIntl
🎨Brand Colors
#0073b1
#424242
📢Slogan
Fuck it dude, let's ride.

Reviews

Les Rideuses customer insights and market gaps

⭐Trustpilot score
reviews
👀 Cusmer Reviews

CSR

Les Rideuses social responsibility initiatives

Eco-responsible Artisanal Production
Creates small batches of handmade pieces using sustainable practices, avoiding fast-fashion cycles of mass production, while using GOTS and OEKO-TEX certified materials, plastic-free packaging, and advocating for gender representation in board sports.

P.I.A

Les Rideuses growth secrets and strategy takeaways

📍Positioning

Targeting conscious consumers seeking unique, ethically-made fashion inspired by surf culture and feminine empowerment. Premium artisanal pricing for distinctive handmade pieces.

🔍 Insight

Les Rideuses built a psychological moat through artisanal authenticity and gender representation advocacy that creates emotional loyalty beyond product functionality. With 29.79% direct traffic indicating strong brand recall and 100% French market concentration, they've established an untouchable position as the authentic voice for women in board sports. Their GOTS/OEKO-TEX certification combined with plastic-free packaging creates trust signals that appeal to eco-conscious consumers who value transparency over mass production.

🚀  Action

  • 🎯 Artisanal SEO Domination: Target long-tail keywords around 'handmade surf fashion' and 'women-owned sustainable apparel' → Perfect for: Niche DTC brands → Quick Win: Achieve 50%+ organic traffic within 6 months
  • 🧠 Hyper-Local Community Building: Create France-exclusive surf culture content and events → Perfect for: Geo-targeted brands → Quick Win: Increase direct traffic by 15% through local advocacy
  • 📝 Certification Storytelling: Showcase GOTS/OEKO-TEX certifications through visual storytelling → Perfect for: Sustainable brands → Quick Win: Build trust that converts browsers to buyers at 65% lower bounce rate

Overview

📊Monthly Traffic
1071
visitors
⏱️Avg Visit Duration
65.15
seconds
↗️Bounce Rate
29.19%
of visits
📄PagesPerVisite
3.3
pages

Metrics

Les Rideuses Brand Logo
🔤Typography
Aa
SuisseIntl
🎨Brand Colors
#0073b1
#424242
📢Slogan
Fuck it dude, let's ride.

Reviews

⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews

CSR

Eco-responsible Artisanal Production
Creates small batches of handmade pieces using sustainable practices, avoiding fast-fashion cycles of mass production, while using GOTS and OEKO-TEX certified materials, plastic-free packaging, and advocating for gender representation in board sports.

📍Positioning

Targeting conscious consumers seeking unique, ethically-made fashion inspired by surf culture and feminine empowerment. Premium artisanal pricing for distinctive handmade pieces.

🔍 Insight

Les Rideuses built a psychological moat through artisanal authenticity and gender representation advocacy that creates emotional loyalty beyond product functionality. With 29.79% direct traffic indicating strong brand recall and 100% French market concentration, they've established an untouchable position as the authentic voice for women in board sports. Their GOTS/OEKO-TEX certification combined with plastic-free packaging creates trust signals that appeal to eco-conscious consumers who value transparency over mass production.

🚀  Action

  • 🎯 Artisanal SEO Domination: Target long-tail keywords around 'handmade surf fashion' and 'women-owned sustainable apparel' → Perfect for: Niche DTC brands → Quick Win: Achieve 50%+ organic traffic within 6 months
  • 🧠 Hyper-Local Community Building: Create France-exclusive surf culture content and events → Perfect for: Geo-targeted brands → Quick Win: Increase direct traffic by 15% through local advocacy
  • 📝 Certification Storytelling: Showcase GOTS/OEKO-TEX certifications through visual storytelling → Perfect for: Sustainable brands → Quick Win: Build trust that converts browsers to buyers at 65% lower bounce rate