Traffic
📊Monthly Traffic
5662
visitors
⏱️Avg Visit Duration
61.61
seconds
↗️Bounce Rate
62.05%
of visits
📄PagesPerVisite
1.8
pages
Identity
🔤Typography
🎨Brand Colors
📢Slogan
Coastal elegance, handcrafted with love
Reviews
⭐Trustpilot score
reviews
👀 Cusmer Reviews
CSR
Ocean Conservation Partnership
Donates 5% of profits to local marine conservation efforts in Clayoquot Sound and uses recycled packaging materials
P.I.A
📍Positioning
Artisanal jewelry crafted from west coast Tofino, targeting customers seeking unique, handmade pieces using precious metals and gemstones.
🔍 Insight
Lisa Fletcher has built a geographic-artisanal moat that competitors cannot replicate. The brand's Tofino, BC origin creates an authenticity halo that transforms jewelry from product to experience, with 63.55% Canadian traffic proving local pride drives loyalty. Customers aren't just buying jewelry—they're purchasing a piece of west coast craftsmanship and supporting ocean conservation, creating emotional barriers to switching brands.
🚀 Action
- 🎯 Geo-Authenticity Content: Create location-based SEO content about Tofino craftsmanship and west coast inspiration → Perfect for: Artisanal brands with unique geographic stories → Quick Win: Boost local search visibility and organic traffic
- 🧠 Sustainability Storytelling: Showcase recycled packaging and ocean conservation partnerships in product descriptions → Perfect for: Eco-conscious brands with CSR initiatives → Quick Win: Increase conversion rates through ethical purchasing
- 📝 Direct Traffic Optimization: Leverage 29% direct traffic with email collection and brand-building content → Perfect for: Brands with strong word-of-mouth → Quick Win: Reduce acquisition costs and increase customer lifetime value
Overview
📊Monthly Traffic
5662
visitors
⏱️Avg Visit Duration
61.61
seconds
↗️Bounce Rate
62.05%
of visits
📄PagesPerVisite
1.8
pages
Metrics
☁️Platform
Shopify
brand platform
🎨Theme
Broadcast
brand theme
🔌Apps
No items found.
🔤Typography
🎨Brand Colors
📢Slogan
Coastal elegance, handcrafted with love
Reviews
⭐Trustpilot score
Based on
reviews
👀 Cusmer Reviews
CSR
Ocean Conservation Partnership
Donates 5% of profits to local marine conservation efforts in Clayoquot Sound and uses recycled packaging materials
📍Positioning
Artisanal jewelry crafted from west coast Tofino, targeting customers seeking unique, handmade pieces using precious metals and gemstones.
🔍 Insight
Lisa Fletcher has built a geographic-artisanal moat that competitors cannot replicate. The brand's Tofino, BC origin creates an authenticity halo that transforms jewelry from product to experience, with 63.55% Canadian traffic proving local pride drives loyalty. Customers aren't just buying jewelry—they're purchasing a piece of west coast craftsmanship and supporting ocean conservation, creating emotional barriers to switching brands.
🚀 Action
- 🎯 Geo-Authenticity Content: Create location-based SEO content about Tofino craftsmanship and west coast inspiration → Perfect for: Artisanal brands with unique geographic stories → Quick Win: Boost local search visibility and organic traffic
- 🧠 Sustainability Storytelling: Showcase recycled packaging and ocean conservation partnerships in product descriptions → Perfect for: Eco-conscious brands with CSR initiatives → Quick Win: Increase conversion rates through ethical purchasing
- 📝 Direct Traffic Optimization: Leverage 29% direct traffic with email collection and brand-building content → Perfect for: Brands with strong word-of-mouth → Quick Win: Reduce acquisition costs and increase customer lifetime value
