Building a $100 Million Brand, One Bridesmaid Dress at a Time
Show Notes
From $10 Instagram ads to a $100M brand, Birdy Grey scaled by focusing on what mattered most—its customers. Founder Grace Lee Chen shares how listening, testing, and staying true to her story turned bridesmaid dresses into a breakout business. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How Figs Built a Billion-Dollar Brand for the People Saving Lives
May 26, 202650 min
Shopify Mastersen
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
May 21, 202640 min
Shopify Mastersen
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
May 19, 202628 min