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How Getting Back to Basics Turned 437 Into an 8-Figure Brand
Shopify MastersHyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure businessâ and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that incl...
How Getting Back to Basics Turned 437 Into an 8-Figure Brand
Hyla Nayeri co-founded 437, a bootstrapped activewear brand, into an eight-figure businessâ and she did it by simplifying ruthlessly, betting on organic social and influencer marketing, and protecting a culture that incl...
How Giving Away Free Knowledge Built a Multimillion-Dollar Car Parts Business
Sean Reyes noticed that every shock absorber looks identical from the outsideâand none of the automotive brands detail whatâs actually inside. So he built ShockSurplus, an education-first automotive parts company that tu...
How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Former comedy writer Bette Bentley built Skimpiesâthe worldâs first liner designed specifically for leggingsâinto a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
How Fly By Jing Turned Chili Crisp Into an 8-Figure Brand
When Jing Gao launched Fly By Jing, she wasnâ't just selling chili crispâshe was challenging a century-old story about the value of Chinese food. Starting from an underground supper club and a scrappy Kickstarter, she bu...
"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
We brought together 14 founders across 13 businesses building on Shopify and asked every single one the same question: How do you know when it's time to pivot? We've put together the playbook for the hardest decisions to...
How Figs Built a Billion-Dollar Brand for the People Saving Lives
Trina Spear left Wall Street to build a billion dollar brand serving the 18 million health care workers no one else was designing for. Figs started out selling scrubs on sidewalks and grew into a NYSE-listed, direct-to-c...
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
Arey founder Allison Conrad turned an overlooked beauty category into a science-backed business, with a clinical study to prove it. Hear how she built a defensible brand, from securing a patent to mapping a retail strate...
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product,...
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Krysten Kauder built Candierâa bold, irreverent candle brand with names like âGirl, You Need to Calm the F Downââinto a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sal...
How an AI Expert Built the Most Analog Product of 2026
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical PhonesâBluetooth landlines designed to replace smartphone habitsâgenerated $800K in its first yea...
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore â a biotech skincare company backed by peer-reviewed NAD+ research â and she's throwing out the beauty playbook. No influencer deal...
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating...