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The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Shopify MastersKrysten Kauder built Candierâa bold, irreverent candle brand with names like âGirl, You Need to Calm the F Downââinto a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sal...
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
Krysten Kauder built Candierâa bold, irreverent candle brand with names like âGirl, You Need to Calm the F Downââinto a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sal...
How an AI Expert Built the Most Analog Product of 2026
Before the screen-time backlash hit the mainstream, Cat Goetze was already building an analog antidote. Her brand Physical PhonesâBluetooth landlines designed to replace smartphone habitsâgenerated $800K in its first yea...
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore â a biotech skincare company backed by peer-reviewed NAD+ research â and she's throwing out the beauty playbook. No influencer deal...
The Wellness Brand That Turned TikTok Flops Into an 8-Figure Business
The founders of Feel Goods built an eight-figure supplement brand with 100 million organic impressions and not a single product on a retail shelf. Their secret was radical transparency, founder-led content, and treating...
How 12 Founders Are Using AI To Get Ahead
Twelve founders building on Shopify reveal exactly how theyâre using AI right nowâthe tools, the tactics, and where to draw the line. Hereâs the playbook being written in real time by the founders of Figs, Therabody, The...
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned...
She Had 18 Million Followers. A Cause She Cared About Turned That Into a Business
She had 18 million followers, a product idea born from panic attacks, and zero paid ad spend on launch day. Within 24 hours, Hugz was sold out. Lexi Hensler built Give Hugz â a line of weighted stuffed animals designed t...
How a DIY YouTube Channel Became a Multimillion-Dollar Home Goods Brand
Lone Foxâs Drew Scott on the vintage pivot that doubled revenue, building two million subscribers without ads, and why his business model canât be copied. For more on Lone Fox and show notes click here Subscribe and watc...
How Glamnetic Went From $1 Million to $100 MillionâAnd Nearly Lost It All in Between
What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in r...
The Dropshipping Method That Turns First-Time Sellers Into Million-Dollar Founders
Supreme Ecomâs AC Hampton breaks down how he turned a dropshipping business into $1.8 million in six monthsâand why itâs the smartest path to brand ownership. For more on Supreme E-com and show notes, click here Subscrib...
How Pistakio Grew 10x by Letting Customers Build the Brand
Two recent college grads turned a dorm room pistachio recipe into a fast-growing food brandâby letting their community call the shots. Nicola Buffo and Francine Voit, co-founders of Pistakio, share how they pivoted from...
The Marketing Mistake Most Brands are Making Today (+ How to Fix It)
Flamingo Estate stayed true to its roots and built an eight-figure brand by saying no to almost every piece of outside advice. For more on Flamingo Estate and show notes click here. Subscribe and watch Shopify Masters on...