Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships
Show Notes
Tara Bosch wanted a better relationship with candy and sweets, so she created low-sugar gummy treats to “kick sugar but keep candy.” She dropped out of university to launch SmartSweets in 2016, and today the company surpasses $100 million in revenue annually. For more on SmartSweets & show notes: https://www.shopify.com/blog/smart-sweets-retail-celebrity-partnerships?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How The Black Tux Solved Formal Wear's Biggest Problem
Jul 21, 202634 min
Shopify Mastersen
How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not Pressure
Jul 16, 202633 min
Shopify Mastersen
How a $5,000 Grant Snowballed Into a Dr. Dre Partnership
Jul 14, 202651 min
Shopify Mastersen
How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing Channel
Jul 9, 202635 min