How Snug Used Livestreaming and PR to Drive Sales

Sofas are an infrequent purchase, and the buying experience can be slow and frustrating. Snug founder Rob Bridgman set out to fix that, with modular couches that are delivered within days. He talks about the company’s experimental social media strategies and his advice for other brands. To learn more about Snug and show notes: https://www.shopify.com/blog/snug-content-strategies Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.