Can Google Merchant Center Manage Multiple Stores with One Account? GMC Multi-Store Guide!
Can Google Merchant Center manage multiple stores with one account for free? Detailed guide on GMC multi-store management.
Many sellers operating multiple independent stores face a question: Does each site need a separate GMC account? Can Google Merchant Center manage multiple stores with one account?
The answer is: Yes! Google Merchant Center supports managing multiple stores with one account, and it's completely free.
Why Use One Account for Multiple Stores?
- Cost savings: No need to register new Google accounts for each site
- Centralized management: View data and status for all stores in one dashboard
- Simplified operations: Unified interface reduces the hassle of switching accounts
- Data comparison: Easy to compare performance across different stores
How to Add Multiple Stores
Log in to GMC Dashboard
Enter your Google Merchant Center account.
Click Settings
Find the settings icon in the upper right corner and click to enter.
Select "Add Merchant"
In the merchant information section, choose to add a new merchant.
Fill in New Store Information
Follow the prompts to fill in the basic information for the new store, including:
- Store name
- Website URL
- Business address
- Contact information
Verify Website Ownership
Verify ownership of the new website through HTML tag, HTML file upload, or DNS record.
Complete Setup
After verification passes, the new store is successfully added!
Switching Between Stores
After adding multiple stores, you can easily switch in the GMC dashboard:
- Click the merchant name in the upper left corner
- Select the store you want to manage from the dropdown list
- The system will automatically switch to that store's interface
Important Notes
Important Reminders:
- Each store needs independent website ownership verification
- Each store's product Feed needs to be uploaded separately
- Each store's policy pages must be complete and comply with Google requirements
- If one store is suspended, it won't affect other stores (but be aware of association risks)
FAQ
Summary
Google Merchant Center's multi-store feature provides great convenience for multi-site sellers. It's not only free but also allows centralized management of multiple stores. As long as you pay attention to compliant operations and avoid association risks between stores, you can efficiently manage your global selling business.
