Real Global E-commerce Solopreneur Lvsao Shareholder Weekly Report W28 (0703-0709)

This week I decided to share my weekly self-review content more deeply with everyone (I used to hate weekly reports at work, now I'm actively torturing myself to write them).

First, I might gain deeper understanding when organizing review content; second, weekly report content aligns with my account's original intention and content positioning—sharing every bit authentically, regardless of performance or progress, hoping everyone can see the real growth (or closure) journey of a global e-commerce independent site solopreneur.

This is the self-media content I particularly hoped to find when I first started learning global e-commerce, but unfortunately, the internet is flooded with various courses and services harvesting韭菜 content,真假难辨, leaving people confused. Either showing off big sales to get you to buy courses, or rendering anxiety telling you not to touch it unless you pay for coaching.

Lvsao Shareholder Weekly Report W28 Overview

Overall Performance

W28 sales £976, WOW +13%; 872 visits, 12 orders, average order value £81. Slightly disappointing.

Marketing

Google Ads spend £382, WOW +60%; ROAS dropped significantly to 2.5. Deep review coming later.

Operating Costs

Product and logistics costs had no adjustments, not elaborated. Starting last week, as business stabilized, I began stocking 1-2 extra items each time to significantly improve logistics时效.

Social Media

Ins 3222; week-over-week follower growth 150+.

SEO

One long-tail keyword reached first page. Other data remained stable (slightly down from last week, but looking at others' data, it seems普遍反映 last week had declines,推测是 July 4th holiday reasons).

Last Week To-do Checklist

1. Personal: Open WeChat community and record video tutorials

Completion 120%. Currently WeChat community has 90 people, 95% health度, group members are quite noisy, no malicious ads or service-selling behavior; content-wise completed 4 tutorials (video +图文), distributed across multiple platforms, B站 performance as expected; Xiaohongshu小号 still in流量限制, can't be bothered anymore, deep content isn't suitable for xhs anyway.

2. Growth: Need results from non-English country markets

Completion 100%. After roughly localizing German market landing page content on Tuesday, hurriedly started running Google ads, £8 daily, maximize clicks, CPC cap £0.06. First few days ads wouldn't even run, thought it might crash, but suddenly got a German order on Sunday, achieving the goal. Will continue running this week, but based on this conversion, personally don't feel very optimistic.

3. Growth: Need results from social channels

Completion 0%. Only finished editing FB ads on Saturday, after going live ads wouldn't run at all. Feels like a settings issue, will research more. But also符合预期, because my category and AOV aren't really suitable for social media ads.

4. Growth: Increase Google Ads spend

Completion 50%. Ad budget increased a lot, but ROI was completely不成正比. But also roughly符合 last week's expectations, I said it myself—treat it as tuition. Details below.

Deep Review: Google Ads

Google Ads is currently the only traffic and conversion channel, so I've been constantly learning and trial-and-erroring.

After getting great Google Ads results the week before last (£200 spend £850 revenue, ROAS around 4), I got cocky and wanted to try scaling. Result: avalanche.

Last week's adjustments:

1) Added small budget for German market

But no conversions; ran for about 4 days, total spend £32, got one £95 order, efficiency not high but still want to continue trying.

2) Tried maximize conversions bidding strategy

Still wanted to give Google's smart bid a chance, so added an ad group with maximize conversions bidding strategy, CPC was very high, conversions didn't improve much either. Deleted it Sunday out of frustration.

3) Set different bids for different AOV product groups

This is why I now have fewer orders but higher AOV—because I'm no longer willing to advertise low-AOV products. But high-AOV products themselves have smaller market volume, and conversion rates are harder to push up. I'm satisfied with this result.

4) Set different bidding strategies for different time periods

For example, my Australia budget was already small, and ads would often run out of budget by下班时间. Last week adjusted to pause during weekday working hours, run after work hours. Though I'm not sure if this aligns with local online shopping habits. But with such small budgets, don't overthink it.

Next Week TODO

1. Growth: Get results from social media
2. Growth: Maybe try platforms? Like Etsy
3. Operations: Launch 3-5 new products