Learn to Upload GMC Product Reviews for Free in One Article! Make Traffic and Conversions Skyrocket! Global E-commerce's Strongest Free Traffic! Google Shopping Optimization Guide (Part 3)
Complete guide to Google Merchant Center Product Review Program—learn how to enable GMC product reviews for free and boost Google Shopping traffic and conversions.
This GMC optimization guide is extremely important!!!!!!!
All cross-border independent site sellers, especially those using Google channels as core traffic sources, must see must see must see!!!!!!!
Besides the regular tutorial teaching everyone how to enable GMC's product review program for free, this issue also includes an ultimate money-saving tip! Do $15+ worth of things without spending money!
"Playing global e-commerce,主打 a分币不花." —— @Cross-border King of Frugality Lvsao
What is GMC Product Review Program? Why Enable It?
I won't type out concepts in detail or copy-paste official documents like other bloggers. After all, domestic e-commerce is so developed, I'll just show you images and you'll know what this thing is and its importance.
As you can see from the red arrows, whether it's google shopping ads or google shopping free listing products, products participating in this program can all display product reviews!
Click into the product detail page to see more specific UGC review content.
Importance needs no elaboration.
Quick! I Want to Enable It! What's Required!
Only one requirement: your store must have at least 50 reviews!
And Google doesn't charge a penny! Completely free, and supports three forms of importing or generating reviews! (Mainly use the first two)
Quick Explanation How to Enable It! Super Simple! Just Two Steps!
- Fill out the application form!
- Sync or upload your product reviews!
- Done! Then quietly wait 14-15 days, after Google staff审核 successfully, it's officially enabled!
Detailed Explanation: How to Fill Out Application Form and How to Sync Reviews!
Two situations:
Situation 1: Using Partner Plugins
If your store uses the following partner plugins and has enabled GMC Product review service, select "Yes" in the application form to apply directly with one click (most plugins require paid version to enable, please check your plugin introduction for details).
Situation 2: Not Using Partner Plugins
If your store doesn't use plugins from the current partner list, no problem. Select "No" in the application form.
After application approval, you can still find ways to generate files and manually upload feeds.
For example, Lvsao uses judge.me. Although Google hasn't officially partnered yet, judge.me still provides export review file service, just needs to enable高级版 (same principle for other plugins, you need to check or ask clearly whether your plugin will help you generate GMC Product review file).
After application approval, go to plugin settings to generate File, then return to GMC backend to manually upload feed.
Where's the Promised Ultimate Money-Saving Tip?
$15/month? Impossible, absolutely impossible, don't even think about making me spend that much money!
So next, continue recommending that god-tier plugin mentioned in the last tutorial!
Multifeeds For Google Shopping
If you only have 10 products, you don't even need to spend a penny!
But if you have more than 10 products, you can upgrade the service! For just $5.95, you can generate two feeds—one product review feed, and one GMC new country market primary product feed!
Details see: Shopify Free Plugin One-Click Expand GMC Multiple Country Markets
Implementation principle is also very simple:
Multifeeds binds through review plugin API, can read your review plugin content, then helps you generate a Feed File from here. Then you follow the normal process, upload this feed file's URL to GMC backend.
Easily save $15!
FAQ
Q: Is this GMC product review the same as product review snippet in SEO?
A: Good question. Different. One is based on Google Shopping product, the other is based on Google Search product (see image below). But for SEO, Lvsao also strongly recommends everyone to use product review snippet.
Q: How to do product review snippet!
A: Follow Lvsao, will cover later.
Q: Then there's also customer review in GMC, is it the same as this?
A: Good question. Different. These are two programs in GMC. customer reviews requires merchants to install Google's plugin code, Lvsao hasn't used this program yet.
Q: Enabled it, conversions didn't improve, garbage
A: ...
Q: How to get 50 reviews? I just opened store with 0 orders, where do I get reviews.
A: You think domestic e-commerce product reviews are all real?
Q: Quickly tell me some good ways to generate reviews and import reviews!
A: Follow Lvsao, will cover later.
Q: My reviews are fake, official site also not good, can I pass application?
A: Then can't you fix it properly?
GMC Product Review Program is a free traffic boost利器, strongly recommend all Google Shopping sellers to enable it. The 50 review threshold isn't high, can be achieved through reasonable operations.
