How to Exclude Specific Products from Google Shopping Ads? 2 Methods in 1 Learn! Google Toolkit Tips (6)
In Google Shopping Ads, many people feel some products don't deserve ads (like low price, low conversion)—can we prevent Google from running ads for these?
In Google Shopping Ads, many people feel some products don't deserve ads (like low price, low conversion)—can we prevent Google from running ads for these products?
Today I'll teach you two methods—take what you need!
Method 1: Exclude Specific Products via GMC Supplemental Feed
The importance and application scenarios of supplemental feeds were discussed in a previous episode. If you don't know how, go back and review:
In this article's scenario, we need to use the structure specification [excluded_destination].
We just need to add this data format in the supplemental feed, and according to your needs, add shopping_ads to the corresponding product's excluded_destination.
For example:
After adding, fetch as usual and you're done.
Method 2: Use Google Ads Product Group
Step 1: Enter your Google Shopping ad group, click Product Group
Step 2: Based on your product source data, such as custom label or product type, create separate ad product groups for them.
For example, in my demonstration here, I used feed rules to differentiate products by price range with custom labels. This tutorial was also covered before—very useful, must-learn.
Learn This Trick to Boost ROAS by 50%! Clever Use of GMC Feed Rules!
Step 3: Just exclude the group of products you don't want to advertise.
Done!
