Beginners Must See: Explaining Global Selling SEO in Human Terms, Pure Newbies Can Understand! SEO Guide (5)
Recommended audio version! Learn easily while slacking! Today continue discussing SEO. Though results aren't great yet, I know I found the direction.
Recommended audio version! Learn easily while slacking!
Today discussing SEO with everyone. The契机 is that besides常规 On-page SEO, I've also开拓性地 tried blogger backlinks, website speed optimization and other SEO attempts, so I have more感知.
Though results aren't great yet, I'm not as panicked as when I was a pure beginner, because I know I found the direction and am trying to run through it, then do it right, do it well, do more—the rest is交给 my effort level and time.
Also, actually published many episodes before, all giving corresponding solutions or optimization plans. If needed, you can browse:
For example, on-page keyword related:
For example, technical rich media:
Today deciding to try more beginner-oriented, explaining what SEO is in human terms—also a self-review and summary since learning.
Really Not That Mysterious, Don't Be Scared or Get割
SEO is definitely an unavoidable topic in global selling independent sites. As a source of free traffic, it becomes a必备主题 for many "割韭菜": "SEO is so great, free traffic, earn 100k monthly."
On the other hand, it also builds corresponding barriers. "Difficult, don't touch, half a year to see results is already good."
This causes many beginners to start无端 anxiety, both期待眼红 and feeling无序劝退.
But in principle and execution, it's really not that hard to understand or implement. But in terms of results, it确实漫长 and确实 needs practice to find optimal solutions one by one.
First Question: Why Has SEO Become a Difficult-to-Understand Barrier? Especially in China?
As we all know, SEO is search engine optimization. But for most people in China, they've almost lost search and retrieval capabilities—everyone is firmly controlled by algorithm mechanisms, information flow formats,种草-style content and other fed information, slowly becoming "伸手党."
Therefore, we often see netizens complaining to each other on social media: Can you just search yourself?
The greatest significance of the Internet and technology is to improve people's efficiency. If I can avoid动手, why动手?
So Internet platforms use大量 tools and products, trying everything to make you lazier. You can browse TikTok lying down for an hour without blinking, but asking you to search and learn an article "How to Learn SEO"—you probably reach your limit after 5 minutes, starting to get headaches and dizzy.
This is reflected not only in content demand端; content supply端 and platform端 also start迎合 algorithms—well, no one searches or watches my type of content, so I'll create content that platforms love to push. Why bother with SEO, just create hype.
So actually easy to understand—since the decline of某度 and the rise of mobile Internet information flow media, SEO has become almost无人问津, whether for domestic digital marketing professionals or ordinary people.
And as global selling beginners, when we want to search for related knowledge, we find that domestically no one does it, while foreign contexts and scenarios are completely different from ours, causing us to be unable to thoroughly understand each time we learn, even basic concepts and connotations are only partially understood.
So next, I will as an ordinary person, using domestic contexts familiar to you and me, explain what SEO is.
Second Question: So What is SEO? Can You Give Specific Examples?
Actually, in our daily lives, "search" actions appear all the time.
I suddenly want to eat burgers today, I'll search "burgers" on美团.
I have a toothache, go to Zhihu to search "what to do for toothache."
Friends keep talking about "闺蜜敌蜜," to understand what they're saying, I go to TikTok to search "what is 闺蜜敌蜜."
Don't rush, let's be more specific, starting from a practical scenario for deeper展开:
For example, 小刚 is going to Jingdezhen next week. He usually likes using Xiaohongshu, so he'll definitely search "Jingdezhen travel food recommendations" on Xiaohongshu.
And I, assuming I'm a Jiangxi travel blogger at this time. My product is travel content, right? My promotion channels are Xiaohongshu and other social media. So how do I get more traffic for my travel content to have monetization opportunities?
Besides official platform push traffic, core is search traffic. If my post content is precise and high-quality, it can be searched by people like 小刚, thus the traffic snowball can grow bigger and bigger.
For example, I wrote a纯文字 post titled "Jingdezhen Food"—the "keywords" part indeed matches, but I found that perhaps the text content isn't high-quality enough, no pictures, no videos, and my keywords are too broad without catching precise enough audience, ultimately causing my content to not rank high in search, 小刚 flipped 10 pages before seeing me.
So I started training my content abilities (actually "SEO" abilities).
1) Content Optimization
I wrote another post titled "10 Must-Eat Foods in Jingdezhen." The content is also richer, more focused on利他性, thus able to truly recommend good restaurants to readers—for example, I supplemented and perfected many details: how to park, business hours, per capita consumption, etc.
2) Keyword Optimization
I found "Jingdezhen food" this word is too broad, competition too fierce—as a new blogger it's hard to rank. So I tried more细分 keywords, like "food near Jingdezhen Ceramic University," "local-loved old shops in Jingdezhen," etc.
3) User Experience Optimization
I found users prefer图文并茂 content, so I started learning photography, shooting videos, making content more vivid and interesting. At the same time, I also pay attention to replying to comments, increasing interaction, letting the platform think my content is high-quality.
Through this series of optimizations, my content ranking gradually improved, eventually appearing on the first page of search results, gaining大量 natural traffic.
Moving This Logic to Global Selling Independent Site SEO
Actually the logic is exactly the same:
1) Keyword Optimization
Find long-tail keywords suitable for your products, rather than competing for those big words. For example, don't just optimize "T-shirt," but optimize more specific keywords like "organic cotton t-shirt for women."
2) Content Optimization
Your product descriptions, blog articles, product reviews are all content. Provide as detailed, useful, and original content as possible, letting both users and search engines think your website is valuable.
3) User Experience Optimization
Website speed should be fast, structure should be clear, should display well on mobile devices. These will all affect your SEO ranking.
Summary
SEO is not some mysterious black technology. Its essence is:
- Let search engines understand what your website is about (keyword optimization)
- Let search engines think your website is valuable (content optimization)
- Let search engines think your website is user-friendly (user experience optimization)
Do these three points well, and SEO won't be bad.
