Cross-Border E-commerce Self-Media IP Monetization One Year Sharing: Learn These 10 Techniques, Newbies Can Easily Cut (Avoid) Leeks (Pitfalls)

Preface: Why Do I Often Talk and Serve Chicken Soup?

From the first day I became a vertical self-media blogger, my positioning was: Authenticity.

I use every means to highlight my authenticity, thus competing with those fake leek-cutters.

• They fake order screenshots. I post weekly reports every week, showing real backend data screenshot by screenshot. As of today, I've persisted in publishing 21 issues. (Sometimes I'm too busy and combine many weeks together)

• They use ChatGPT to generate crude "dry goods" spam copy. I guide everyone through operations word by word, step by step. As of today, I've published 114 issues.

• They start with a picture to create anxiety, then turn around and cut people again. I patiently talk and besides dry goods, I also regularly "serve chicken soup" to encourage everyone who does things seriously, like this chatter.

What's the meaning of me doing this? Simply put, let's be clear. In the current social media environment full of scam content, I differentiate my product (which is content) through differentiation (which is authenticity), thus establishing a more stable personal IP, ultimately achieving the possibility of sustainable monetization.

So, serving chicken soup is also one of my real content strategies. Because I think only players who have actually done it can put themselves in others' shoes and know the actual pain and difficulties that need to be experienced.

Time to Brag: So What Have I Actually Gained?

• My small independent site has become stable. I don't seek violent growth, just want to be worthy of my own effort and hard work (real results can also be seen in every weekly report).

• Thanks to the love from readers and fans, I've accumulated what I consider a reasonable number of social media followers and community fans. More importantly, the health of the private domain community is very high.

• At the same time, some people have become client partners because they saw my sincerity and recognized my professionalism. What impressed me most was that in July last year, a fan directly sent me a 200 yuan red envelope because I solved their problem.

• Most importantly, whenever I see fans' messages and private messages expressing recognition of the dry goods and feeling encouraged, that's the moment I feel most valuable.

Effective Chicken Soup: Don't Worry, Decent People Get Anxious and Encounter Difficulties!

But Please Don't Just Look at the Results, Ignore Others' Once Real Anxiety and Effort

I sincerely invite other readers with needs, regardless of what need you have, whether you're anxious, confused, questioning, or simply want to watch the show. First, go see what I've actually paid this year.

• From self-media personal IP: Monetization situation, I've talked with you about it, the actual income is not optimistic. Weekly 10k+ | How Much Did I Earn in One Year as a Cross-Border E-commerce Independent Site Vertical Self-Media Personal IP? W12-13

Follower count, can't say it's the worst on the whole network, but the situation is what it is: XHS 9k+, Bilibili 6k+, WeChat Official Account 2k+, YouTube 2k+, Xiaoyuzhou 2k+.

Family, I've been doing this for a year, published over 100 issues of content, averaging one update every 3 days. People who have done self-media, you can understand the traffic anxiety in between, right? Every time I write, record, and edit, 2-3 hours go in, then I check the view count, hehe, 200+.

You say I wasn't anxious the whole time? Who would believe that?

• Then my small independent site: Currently stable weekly revenue of 10k+, social media fans 8k+.

At this point, real weekly reports play a role. I don't need to explain with words anymore, words are too weak. I'll directly take two video audio states from my two weekly reports, you feel it yourself, feel the anxiety and powerlessness I once had.

Some readers might say: hehehe, you just happened to step in dog shit luck, got a little achievement and started to show off; some readers might also say, your one year isn't that long, and what qualification do you have to talk big with these results?

1) Stepping in dog shit luck: To not avoid the topic, I have another hidden title, #web3 refugee. Yes, it's that "chaotic" and questioned web3. I spent about 3-5 months learning and trying so-called web3. Can't say it was completely fruitless, accurately speaking, I lost blood and exited (go check my Xiaohongshu, there are posts). So what can I do? The path I chose myself, I deemed it unsuitable for me, so I exited and quickly switched.

That is to say, I didn't start with 0-1 contact with cross-border e-commerce, and my major itself has almost nothing to do with cross-border e-commerce.

2) Only one year with these results, what qualification to brag every day: This is the meaning of authenticity. I was recording, sharing, and bragging at 3 months, bragging at 1 year, and I'll continue to brag at 2 years. By that time, what will you say?

More Effective Chicken Soup: After Anxiety, There's Abnormal Calm and Spiritual Richness

Happily Welcome Sustainable Healthy Growth

• After self-media personal IP traffic anxiety, I still always believe what I'm doing is the right thing. So what if traffic is poor? If I can attract one precise and loyal fan friend, isn't that better than a simple 100k+ number?

Alright, alright, let's not do fake stuff. One precise user, out of trust in your personal IP, subsequently converts to a paying user. This kind of path and growth speed, isn't it enough for a small individual like me to imagine and continue to work hard for?

Positioning and strategies, I've figured them all out, so what's next is execution and implementation! I just need to continue maintaining real and high-quality output, thus attracting more precise traffic. At the same time, I polish the monetization products and slowly launch them to market.

That's it. Sound familiar? Isn't this the basic logic of cross-border e-commerce I've always been telling everyone?

• Cross-border e-commerce independent site logic is exactly the same as what I said above, even simpler to some extent. Because the basic global market demand is there, products leverage domestic high-quality supply chains, I don't need to understand product development myself. As a small individual seller without too much operating cost, I do my most basic job well, take a small piece of it, and I'm already very satisfied.

So it's the same! Just continue maintaining high-quality operations (SEO content, own social media, advertising promotion, etc.), at the same time, I go find correspondingly good products (unlike self-media, which still requires self-production, I don't even need to polish).

That's it!!!

Go, Keep Going

So I found that whether it's cross-border e-commerce/self-media IP monetization or any personal entrepreneurship, the difficulty lies in whether you can find the right path and persist in paying for it.

And what's not difficult is that once your positioning and strategies are determined, the rest is just handing it over to time and repetitive, simple, basic effort.

Let's encourage each other