These Five Types of Newcomers Should Immediately Join Global Commerce Independent Sites to Make Money! Including Product Selection Practical Demonstration (Part 1)

Global Commerce Brand Marketing Diary (8)

There's a question that I personally would ask as a "stupid" question when I was confused and helpless as a newcomer; it's also a question many newcomers love to ask on social media: Are newcomers really suitable for doing global commerce independent sites?

Why do I think this is a stupid question? Because entrepreneurship and making money are inherently complex and unquantifiable things - what standards do you use to judge suitability or unsuitability? People themselves are complex, and everyone's abilities are diverse, so there's no way to standardize and measure them.

But I still want to be stubborn and, based on my own more than half a year of personal practice and observation, talk with everyone about: what characteristics do people have that will make them more suitable for global commerce independent sites?

First, let's set aside many hardware capabilities, including but not limited to: you're a second-generation factory owner (strong supply chain), your main job is in cross-border/ecommerce related industries (strong professional ability), etc. But I believe that most newcomers who are eager to try independent sites are actually like me and don't possess the above hard conditions.

From my brief and noob-like more than half a year of personal practice, I've discovered that if you possess the following characteristics, you'll be more suitable for trying independent sites, and with the right methods and effort, it's very possible to achieve good results.

1. Multi-Skilled Problem Solver

For individual sellers doing independent sites, I think the most important ability, without exception, is that you need to have relatively comprehensive problem-solving abilities.

This characteristic corresponds to the full-chain business of global commerce independent sites.

Note, I'm not saying here that you need comprehensive professional abilities. As mentioned in the introduction, if your professional abilities are strong, then you're already outside the scope of this discussion.

What I'm talking about here is problem-solving ability - no matter what the problem is, can you have the attitude and ability to learn and solve it?

Reflected in Life

You can be "capable in the living room and kitchen." Let me give an example:

You may not be a great chef, but at least you can cook. You can face any ingredient and figure out how to cook it somehow to make something edible.

On the contrary, in life I actually have a big confusion: why do some adults say they can't cook (no offense intended)? Isn't this something anyone with hands can do? Hahaha.

Smash some ginger, garlic, and scallions, add oil. If you want stir-fry, put ingredients in wok and add salt at the end before serving. If you want braised, add some soy sauce. The simplest and easiest is undoubtedly stewing - throw ingredients into pressure cooker or rice cooker, cook mindlessly for 1-2 hours, add seasonings and serve.

At worst, at worst, you can use prepared seasonings, add hot pot base, okay? That stuff, even shoe soles would taste good when cooked in it.

Actually behind this is the embodiment of your problem-solving ability and attitude when facing new problems (again declaring, cooking is just an example, it's very possible some people just can't cook, but have strong problem-solving abilities in other areas).

Some people simply don't want to face the appearance of unfamiliar new problems, and even less want to try. Thinking with broken罐破摔, if you learn to cook a meal yourself, what's the worst possible outcome? It's just hard to swallow - can you burn down the house?

Learning to start a side business or learning global commerce independent sites is the same principle - what's the worst outcome of learning? Will it burn your brain?

I won't enumerate other examples in life - can you assemble a simple IKEA furniture, can you learn to drive, etc.

Reflected in Work

It's even more obvious. Regardless of what non-professional problems appear in your work or organization (let's set aside some workplace rules and workplace politics for now), do you have the ability to solve that problem yourself, or at least the ability to learn to solve it?

You're an admin, but your leader urgently needs a small poster image - can you make it?

You're a product manager, but to help internal people understand new features faster, can you personally make some mock-up diagrams or even small videos?

And so on.

Supply chain side: Products, packaging materials, transportation...

Infrastructure side: Company entity, finance and accounting, tax, policies and regulations...

Operations side: Independent site setup, frontend code, photo editing and retouching, video editing, product copywriting...

Traffic promotion side: Social media, SEO/SEM, brand/KOL cooperation...

Countless problems waiting for you to learn and solve. If you have even a tiny bit of "I don't want to learn" in any part, then wait for failure or to be scammed once -

"Can newcomers do global commerce independent sites? What if newcomers have no foundation? What if newcomers have no experience? What if newcomers have never done it before?"

The reason this question is stupid is: those who have done it weren't born knowing how to do it either. They were also newcomers who learned and explored on their own for a period of time, right?

Foundation and experience aren't suddenly bestowed upon you by a lightning bolt.

In the time you spend asking this question, why not search, learn, and try doing it yourself?

I'm really curious, when people like me asked this kind of question, what answer were we actually seeking?

2. Enthusiastic About Exploring New Lifestyles

This point isn't really an "ability" but more of a life attitude: can you personally practice various different life scenarios, observe, and even discover real user needs?

For individual sellers, when you are the user yourself, your insights will be closer to reality.

This characteristic corresponds to the product selection and later operational thinking of global commerce independent sites, especially product selection.

Product selection is the nightmare-level boss that stops 99% of independent site newcomers.

After talking with many newcomers stuck on product selection, I've discovered that the reason they can't select products is actually very simple: they fundamentally don't know what users need, they don't even know what they themselves need.

Why is Product Selection So Difficult?

Because product selection is essentially making demand judgments, and demand judgments require you to have sufficient observation and understanding of life.

Think about it - if you don't even know what you yourself need, how can you know what others need?

If you can't even discover pain points in your own life, how can you discover others' pain points?

If you can't even satisfy needs in your own life, how can you satisfy others' needs?

How to Cultivate Product Selection Ability?

Very simple - just go live life, experience, observe.

When you travel, note which products work well and which don't.

When you work out, note which products work well and which don't.

When you cook, note which products work well and which don't.

When you work, note which products work well and which don't.

When you shop, note which products work well and which don't.

When you accumulate to a certain level, you'll naturally discover: oh, so this product can solve this problem, so this product can satisfy this need.

This is product selection.

3. Possess Certain Aesthetics and Taste

This point sounds very abstract, but it's actually quite important.

Because global commerce independent sites are essentially building a brand, and brands need aesthetics and taste.

Think about it - if your website is designed ugly, your product photos are taken ugly, your copywriting is written ugly, do you think customers will buy?

They won't.

How to Cultivate Aesthetics and Taste?

Very simple - just look, learn, and imitate.

Go look at those well-done independent sites - look at their website design, their product photos, their copywriting.

Go look at those well-done brands - look at their visual style, their brand tone, their brand stories.

Go look at those well-done social media accounts - look at their content style, their visual presentation, their user interaction.

Slowly, you'll form your own aesthetics and taste.

4. Possess Certain Learning Ability and Execution Ability

This point sounds very basic, but it's actually quite important.

Because global commerce independent sites require you to learn many things and execute many tasks.

You need to learn how to build sites, how to select products, how to operate, how to promote, how to ship, how to do customer service.

You need to execute site building, execute product selection, execute operations, execute promotion, execute shipping, execute customer service.

How to Cultivate Learning Ability and Execution Ability?

Very simple - just do, try, and summarize.

Go learn a new skill, try a new method, summarize a new experience.

Go execute a new task, complete a new goal, achieve a new accomplishment.

Slowly, you'll form your own learning ability and execution ability.

5. Possess Certain Stress Resistance and Mindset Adjustment Ability

This point sounds very motivational, but it's actually quite important.

Because global commerce independent sites will encounter many setbacks and difficulties.

You might not build your site well, you might not select products well, you might not operate well, you might not promote well, you might not ship well, you might not do customer service well.

How to Cultivate Stress Resistance and Mindset Adjustment Ability?

Very simple - just accept, adjust, and continue.

Go accept a setback, adjust your mindset, continue with action.

Go accept a difficulty, adjust your mindset, continue with effort.

Slowly, you'll form your own stress resistance and mindset adjustment ability.