How to Change Your Facebook Page Handle URL for a Professional Look
Say goodbye to random numbers! A step-by-step guide to changing your Facebook Page Username and Handle URL for a branded, professional link.
When you create a Facebook Page, if you don't specifically set it up, your username will be blank and Meta will randomly assign a string of numbers as your URL suffix.
So when you want to share your page link with others, your URL might look like: facebook.com/61238714xxx23
After you set it up, you'll have your own custom branded URL, like facebook.com/metabrandl
How to Set Your Username
As expected from Meta, they've hidden this basic feature in a not-so-obvious place.
Go to Your Page
Navigate to the Facebook Page you want to modify.
Access Settings
Click Settings & Privacy → Settings.
Find Page Setup
In the left sidebar, find Page Setup and click on Name.
Edit Username
Click Edit to modify your Username and save.
Remember: Think carefully before changing, as there may be limits on how many times you can modify it.
Why You Need a Custom Handle URL
This kind of user experience from Meta just creates barriers and lets service providers exploit information gaps.
But regardless, having a custom Handle URL is crucial for global commerce sellers:
Brand Professionalism
A clean branded link (like facebook.com/yourbrand) looks more professional than random numbers and builds customer trust more easily.
Easy to Share
Custom links are easier to remember and share, whether on business cards, emails, or social media.
Brand Consistency
Keeping your social media links consistent with your brand name helps build a unified brand image.
More Meta Marketing Tips
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