Operations Playbook
November 16, 2023
5 min

How to Adjust Product Prices by Country to Handle Peak Season Shipping Surges! Shopify Tips #21

Europe shipping costs surged 50%! From loss to profit in just a few steps. Learn to adjust product pricing for specific countries in Shopify to handle peak season logistics costs.

How to Adjust Product Prices by Country to Handle Peak Season Shipping Surges! Shopify Tips #21

The Problem

Crying. Europe shipping costs surged by 50%! Went from non-profitable to losing money big time.

Scared me into adjusting prices overnight!

This tutorial will teach you how to quickly adjust product pricing for specific countries, such as:

  • I want to increase all product prices for the UK market by 10%
  • Or I want to modify a specific product's price to xxx in a certain region

Shipping surge

Step 1: Select Your Target Market

Select market

  1. Select a country market: Choose one of your already activated country markets, such as the UK.

Tip: Some of you might be lazy and put multiple country markets into one group (like EU group). But this might make it difficult to manage with precision in the future. (Though it has benefits too - you can quickly manage an entire region centrally.)

  1. Click Products and Pricing

Products and pricing

Step 2: Adjust Prices

There are two main methods:

Method 1: Bulk Adjustment

Change all at once! Directly increase or decrease all product prices by x%.

Bulk adjustment

Method 2: Manual Adjustment

Manually modify individual product prices.

Manual adjustment

Done!

Success

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