Shopify July Updates: Transparent Global Pricing, Smoother POS Collaboration

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❝A plain-English rundown of every Shopify update in July — what changed and why it matters for your store.❞

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🌍 International

Shopify Managed Markets Now Supports EU Buyer Cancellation and Return Requests

July 16

Eligible EU orders automatically get the 14-day cancellation and return rules, and buyers can submit requests on supported Shopify pages. For Global Selling merchants using Managed Markets, this reduces the work of maintaining EU withdrawal rules yourself; return labels are still the merchant's responsibility. No need to turn it on, but it only applies to Managed Markets and eligible EU orders.

View the official Shopify note

Managed Markets Now Supports Duties-Inclusive International Pricing

July 10

You can fold duties, import taxes, cross-market fees and currency conversion costs into your international price, so buyers see a more stable landed price. Good for international sellers using Managed Markets — fewer surprise charges at checkout or delivery; you need to check and enable managed pricing in Managed Markets, subject to region, market and fee rules.

View the official Shopify note

Localized Address Fields Roll Out in Five Countries

July 17

Checkout and customer address pages in Brazil, Philippines, Kuwait, Peru and Panama now use fields that match local conventions, which helps reduce address errors. Merchants selling to these countries usually need no configuration; custom checkout or address extensions should get regression testing.

View the official Shopify note

📦 Inventory & Logistics

Create UPS Return Labels Directly in Admin

July 29

You can now create UPS return labels directly for shipped US orders, using Shopify discount rates or your own UPS account. Labels never scanned aren't charged and expire after six months. Good for sellers with lots of US orders; pick UPS in the order when you need a return.

View the official Shopify note

💳 Checkout & Payments

Shopify Payments Multi-Currency Payouts Drop the 8-Currency Cap

July 27

You can add a bank account for every supported payout currency, no longer capped at 8 currencies. Good for sellers with a large international customer base — less currency conversion; only supported regions and plans, and non-base-currency payouts may incur fees. Add bank accounts one by one in payout settings.

View the official Shopify note

Multiple Product Discounts Can Stack on the Same Item

July 15

When eligible, the same product can enjoy multiple product discounts at once — great for combining member pricing, campaign pricing and product promos. You need to design or review your discount rules deliberately and watch stacked margins; actual availability depends on discount type and eligibility.

View the official Shopify note

Brazil CNPJ Validation Now Accepts Alphanumeric Formats

July 1

Checkout validation supports the new CNPJ format and no longer assumes tax IDs must be all digits. Brazilian sellers usually don't need to do anything; if your app validates CNPJ itself, developers need to drop the "digits only" restriction.

View the official Shopify note

📊 Analytics

Apps Can Add Event Annotations to Analytics Charts

July 29

Apps can mark new products, campaigns, supplier changes and other events, so merchants can match sales, conversion, AOV and fulfillment changes to specific events. Annotations don't alter report data; merchants need no configuration, app developers can integrate via the official Annotations docs.

View the official Shopify note

🏪 POS & In-Store

POS Now Supports Cart Sharing Across Devices

July 27

Staff can create, share and hand off carts between different POS devices — great for sales handoffs, checkout lane splitting and multi-person collaboration. Update to a supported POS version and validate store flows with a test order first.

View the official Shopify note

Nearby Device Login

July 27

New POS devices can be quickly approved and logged in by an already-logged-in device, cutting device deployment time. You need one authorized logged-in device; only approve on trusted devices.

View the official Shopify note

POS Selling Environment Health at a Glance

July 7

The POS connection page now shows network, Shopify service and hardware status at once, with next-step suggestions when something is off. Ships automatically with POS v11.10 — after updating, enter via the connection status icon in the bottom-left corner.

View the official Shopify note

📣 Marketing & Growth

Shopify Messaging Now Supports WhatsApp Marketing

July 29

You can create WhatsApp campaigns in Shopify Messaging with templates, product media, interactive buttons and keyword replies. Good for reaching new product, promo and repeat-purchase audiences beyond email and SMS; requires connecting and configuring WhatsApp, billed by message volume, subject to region and marketing consent rules.

View the official Shopify note

Automatic hreflang Tags Can Be Toggled in Admin

July 10

The automatically generated hreflang tags can now be turned off by merchants — handy for multilingual, multi-market stores with their own SEO management setup. Path: Online Store > Preferences > Social sharing and SEO; nothing to do by default.

View the official Shopify note

🛠️ Developers & Apps

Flow Workflow Steps Support Copy and Paste

July 10

You can copy one action or condition with its configuration intact — great for quickly reusing automation logic. Only one step at a time; triggers, multi-select copy and some custom configuration pages aren't supported yet; no extra setup, just use it in the Flow editor.

View the official Shopify note

Apps Can Write Context Annotations to Analytics Charts

July 24

This is the app-side annotation update: apps can write campaigns, fulfillment or business milestones into charts, helping merchants explain data changes. Merchants do nothing; developers should read the official Annotations docs and test permissions.

View the official Shopify note

👥 Customer Experience

Shopify Mobile Android Security Update

July 8

The Android version of Shopify Mobile requires updating to the latest release, with Android 11 as the minimum system; older systems can use the mobile browser for admin. All Android merchants should update the app.

View the official Shopify note

New Granular Permissions for Payments, Payouts, Disputes and Tax Documents

July 7

Four new permissions — manage payment settings, manage disputes, view payouts, view tax documents — can be assigned under Settings → Users → Roles → Permissions. Good for delegating finance and risk work by role; merchants should review role permissions, feature is rolling out gradually.

View the official Shopify note

Collections Support Multi-Source and Variant-Level Filtering

July 16

A single collection can combine automatic conditions, manual products, exclusions, other collections and app sources, and can target only certain color or size variants. Existing collections update automatically — no rebuild needed; custom apps interacting with collections need to adapt to API version 2026-07.

View the official Shopify note

Other

July updates not grouped under "B2B wholesale" or "Shopify Collective" this month; entries outside the relevant months are excluded.

Want to recap last month? See the Shopify June updates roundup.

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💡 Key Takeaways for Global Sellers

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Source: Shopify Changelog