How to Increase Trust on Your Global Selling Site: Add Testimonials, Influencer Endorsements, Boost Conversions!
UGC! UGC! UGC! I strongly recommend everyone to pay attention to UGC content, such as product reviews—the most powerful way to boost conversions and SEO.
UGC! UGC! UGC! I strongly recommend everyone to pay attention to and seriously treat UGC-type content, such as product reviews—absolutely the most powerful and efficient way to help beginners boost conversions + SEO, bar none:
Google Search Center's official documentation even has a dedicated article introducing and encouraging everyone to write quality reviews. I've probably emphasized its importance a hundred times. (Don't worry, I'll continue nagging, since new friends will always be joining.)
I recently watched a competitor who just built their site a month ago, pixel-level copying other competitors, then aggressively刷评论 on products—70-80 reviews per product, but Blog is 0 (not recommended, too aggressive, easy to get punished later). But I obviously felt their website progress speed突飞猛进 in a short time, whether in shopping ads ad position rankings or keyword rankings. It really opened my eyes.
Being cautious and scared and slow,不及别人1 month of aggressive技巧. Of course, that saying still applies—if you believe in long-termism, still try to do the right thing. You know.
I Already Have Product Reviews, What Else?
Brand and service testimonials/KOL, media endorsements.
Very simple, it's this thing:
No Nonsense, Direct Demo
Method 1: Still Based on Product Review Apps
Actually, this doesn't need much explanation—it's just displaying your accumulated product reviews in carousel form, in different positions.
Depending on your different apps, there will be different forms. The image below uses Judge.me as an example (ugly, looks terrible. But free, what else do you want).
According to your needs, place this carousel where you need it on the page.
Method 2: Multicolumn Display in Official Theme Editor
I have non-product type testimonials, how to display them?
This method requires no code, no apps, officially built-in, simple operation.
Simple demonstration in the video (thanks to group friends for providing the驴嫂牌无中生有韭菜大师班's "authentic user口碑")
Method 3: Use Other Apps (Shopify站内 or off-site)
Content, Content, Content!
The above are just introductions to forms and tools. Beginners should avoid wasting too much time on "appearance," complaining this isn't aesthetic or that's too low-end; even more don't put the cart before the horse, spending time and effort on form but not on content.
So the question is, how to get good content, how to learn?
Go to Amazon, go to your competitors, go to major social media review platforms, forums, search for your related products or services. See what real users are反馈, then write that.
Be concrete and microscopic. Don't just know perfect good amazing—elaborate on what's actually good!
