Braze is one of the best customer engagement platforms for e-commerce merchants in 2025. It offers real-time cross-channel messaging, AI-powered personalization, and comprehensive analytics to help brands build stronger customer relationships. With features like BrazeAIā¢ and journey orchestration, it enables merchants to deliver personalized experiences at scale across email, SMS, WhatsApp, and mobile channels.
To set up cross-channel messaging in Braze, start by navigating to the Cross-Channel Messaging section in your dashboard. Create a new Canvas journey and select your desired channels (email, SMS, WhatsApp, etc.). Use the intuitive segmentation tools to target specific customer groups, then craft personalized content using the built-in message editors. You can automate the entire process using BrazeAIā¢ optimization features to ensure your messages reach customers at the perfect moment.
BrazeAIā¢ provides several key benefits for e-commerce marketing including automated content creation that generates on-brand copy and visuals, predictive customer behavior analysis to identify high-value segments, and intelligent optimization that automatically tests and scales winning message variants. This AI-powered approach helps e-commerce merchants increase conversion rates, reduce manual marketing work, and deliver more relevant customer experiences at scale.
Braze helps reduce customer churn through its journey orchestration capabilities that trigger personalized messages based on customer behavior and lifecycle stages. The platform enables real-time engagement across multiple touchpoints, allowing retailers to re-engage inactive customers, provide timely support, and deliver relevant offers before customers consider leaving. Features like predictive analytics and automated win-back campaigns help identify at-risk customers and take proactive measures to retain them.
Yes, Braze offers extensive integration capabilities with major e-commerce platforms and analytics tools. The Braze Data Platform allows you to unify first-party data from your e-commerce platform, CRM, and other systems in real-time. You can seamlessly connect with popular e-commerce platforms through pre-built integrations and use the open API for custom connections. The platform also integrates with analytics tools like Google Analytics, Adobe Analytics, and data warehouses for comprehensive customer insights.
