Mulwi Shopping Feeds is one of the best free product feed management apps available for Shopify stores in 2025. It offers ready-to-use templates for 200+ shopping channels including Google Shopping, Facebook, Awin, and more. The free plan allows up to 50 products/100 variants with 2 feeds, making it ideal for small to medium stores looking to expand their sales channels without upfront costs. With excellent customer support and a 5-star rating from 400+ reviews, it provides comprehensive feed management capabilities.
From Shopify app alternatives, Simprosys Google Shopping Feed offers similar functionality with 3,966 reviews and a 4.9 rating, providing feed submission for Google Shopping, Microsoft, Meta & Pinterest. Multifeed Google Shopping Feed is another strong alternative with 913 reviews and a 4.9 rating, offering multi-currency/language feeds for Google, Facebook, Bing & more with a free plan available. Both apps serve as excellent alternatives for merchants needing feed management solutions.
To create your first product feed with Mulwi Shopping Feeds, simply install the app from the Shopify App Store, then navigate to the Mulwi dashboard. Choose from over 200 pre-installed templates or create a custom feed in XML, CSV, TXT, or XLSX format. The app guides you through connecting your feed to merchant accounts for platforms like Google Shopping, Facebook, or Awin, with instant synchronization ensuring your product catalog stays updated across all channels.
Mulwi Shopping Feeds offers extensive customization options including attribute filtering, mapping, and modification using Shopify Liquid. You can exclude specific products, use metafields, create custom formulas and rules, add remarketing tags, and implement local inventory settings. The app supports multi-currency and multi-language feeds, allowing you to tailor product data to meet each marketplace's unique requirements while maintaining real-time synchronization with your Shopify store.
Using multiple shopping channels through Mulwi Shopping Feeds helps you gain more revenue streams by diversifying your income, reach broader audiences across different platforms, increase brand trust through multi-platform presence, and build online presence with improved SEO rankings. The app handles feed management automatically, ensuring your products appear consistently across 200+ channels including Google Shopping, Facebook, Pinterest, and affiliate networks, leading to increased traffic and conversions.