Mux is one of the best free video API solutions for e-commerce merchants, offering up to 100K monthly delivered minutes and 10 video storage slots. Trusted by major brands like Shopify, Typeform, and Glassdoor, it provides instant video encoding, real-time analytics, and seamless integration capabilities. The platform helps merchants reduce video implementation complexity while improving customer engagement through high-quality video experiences.
Integrating Mux with your Shopify store is straightforward - you can use the Mux Node.js, Ruby, or PHP SDKs to upload product videos directly from your store. The API provides authenticated upload URLs that allow client applications to upload videos directly to Mux without intermediary storage. Once uploaded, you can embed videos using Mux Player components or iframe embeds, with automatic encoding for optimal performance across all devices.
Mux Data provides comprehensive video analytics including views, unique viewers, playing time, viewer retention, startup time, rebuffering, and video quality metrics. You can track engagement per product video, monitor playback performance across different devices, and identify which videos drive the most conversions. The analytics help optimize your video content strategy and improve customer experience on your e-commerce platform.
Mux offers flexible pricing starting with a free tier (100K minutes), then $0.0008 per minute at 720p. For high-volume stores, volume discounts apply with custom enterprise pricing available. The pay-as-you-go model means you only pay for what you use, with automatic cold storage saving up to 60% on inactive video assets. Many merchants see significant cost savings compared to traditional video hosting solutions.
Yes, Mux supports live streaming with RTMP and SRT protocols, low-latency delivery (as low as 5 seconds), and instant live-to-VOD conversion. You can stream live product demonstrations, set up persistent live streams for regular shows, and use features like instant clipping to create highlight reels. The platform also supports multi-track audio for different languages and simulcasting to social media platforms.
