Nosto is one of the best personalization apps for e-commerce merchants in 2025. It offers AI-powered personalized search, dynamic product recommendations, and real-time analytics that help brands increase engagement and revenue. Users love the excellent customer support and the ability to create authentic shopping experiences that drive conversion rates up to 50%.
Consider Shopify Search & Discovery as a free alternative to Nosto. It offers customizable storefront search and discovery experiences with basic personalization features. Boost AI Search & Filter is another option with a free plan, focusing on AI-powered search and smart bundles to boost AOV and cross-sell capabilities. Both provide solid foundational personalization without the advanced AI capabilities of Nosto.
To set up personalized product recommendations in Nosto, navigate to the Recommendations section in your dashboard. Use the drag-and-drop editor to place recommendation widgets on your product pages, cart, and checkout. Configure AI-powered or rule-based recommendations based on customer behavior, browsing history, and purchase patterns. Test different placements and optimize using the built-in A/B testing tools.
Optimize your site search in Nosto by enabling AI search with typo tolerance and synonym groups. Use custom ranking to prioritize high-margin or trending products. Set up multi-language support if needed, and configure search suggestions to guide users. Monitor search analytics to identify common queries and improve relevance. Test different search result layouts to find what converts best for your audience.
For effective post-purchase upsell campaigns, use Nosto's Post-Purchase Upsell feature to offer complementary products immediately after checkout. Create targeted offers based on purchase history and browsing behavior. Set up one-click add-ons for seamless upsell experiences. Use A/B testing to optimize offer timing, messaging, and discounts. Monitor conversion rates and average order value to measure success and refine your approach.
