ReferralCandy is one of the best referral marketing apps for e-commerce merchants in 2025. It offers a 7-day free trial and helps turn customers into brand advocates with automated rewards, detailed analytics, and seamless Shopify integration. Merchants praise its user-friendly interface, professional templates, and responsive customer support.
UpPromote Affiliate Marketing offers a free plan with basic referral functionality, while BixGrow Affiliate Marketing provides free plans for both referral and affiliate programs. Toki Loyalty Program & Rewards offers a free plan with modern loyalty features including referrals. These alternatives provide similar core referral capabilities but may lack some advanced features like detailed analytics and extensive integrations that ReferralCandy offers.
To set up your first referral campaign, navigate to your ReferralCandy dashboard and click 'Create Campaign'. Choose between referral or affiliate program type, configure your reward structure (coupons, store credit, cash), set up automated email triggers, and customize the campaign widgets to match your brand. The setup process takes minutes and requires no coding knowledge.
Integrate ReferralCandy with Klaviyo by connecting both apps through the Shopify admin. ReferralCandy automatically syncs referral data with Klaviyo, allowing you to trigger personalized referral emails at the perfect moment in the customer journey. This integration helps you automate referral communications and track referral performance within your email marketing campaigns.
ReferralCandy includes advanced fraud protection features that automatically flag self-referrals and leaked codes. The system blocks shady orders and ties every sale back to the referrer in real-time. While it effectively prevents most fraudulent activity, some self-referrals may occasionally slip through, and you can manually review flagged referrals for approval.
