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VWO

💎Built for Shopify
VWO (Visual Website Optimizer) is an AI-first digital experience optimization platform that helps businesses increase conversions, improve user engagement, and drive growth through data-driven experimentation and personalization. Founded in 2009 and headquartered in New Delhi, India, VWO serves over 3,000+ brands across 190+ countries, including industry leaders like Lego, eBay, Ubisoft, and Disney.
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🤔What VWO Problems Does It Solve for Sellers?

VWO helps businesses increase conversions, improve user engagement, and drive growth through data-driven experimentation and personalization.

⚡Why Sellers Choose VWO?

A/B Testing
Multivariate Testing
Heatmaps
Session Recordings
Free Plan
Free Forever
Free trial for 14 days, no credit card required. Starter plan for small teams (≤50K MTU).
Basic Plan  
$665/month (Annual)
/ Month
Unlimited tests, advanced segmentation, targeting, MVT, and more.
Plus Plan
$1,336/month (Annual)
/ Month
All Growth features plus advanced reporting, targeting, and priority support.

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FAQ

Frequently questions and answers

What is VWO?
VWO (Visual Website Optimizer) is an AI-first digital experience optimization platform that helps businesses increase conversions, improve user engagement, and drive growth through data-driven experimentation and personalization.
What are the core products of VWO?
VWO offers several core products: VWO Testing (A/B, multivariate testing), VWO Insights (heatmaps, session recordings, surveys), VWO Personalize (personalization), VWO Feature Experimentation (server-side testing), VWO Web Rollouts (quick page edits), and VWO Data360 (customer data platform).
How does VWO use AI?
VWO uses AI through VWO Copilot, which automates experiment creation, analysis, and reporting. It also provides AI-powered insights and predictive analytics for better targeting and personalization.
What pricing plans does VWO offer?
VWO offers four plans: Starter (free trial, ≤50K MTU), Growth ($665/month, unlimited tests), Pro ($1,336/month, advanced features), and Enterprise (custom pricing). Add-ons are available for enhanced features.
What are some key differentiators of VWO?
Key differentiators include AI-powered automation (Copilot), no-code visual editor, comprehensive suite for testing and personalization, enterprise-grade security, and global scale trusted by Fortune 500 companies.

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