Weglot

Weglot is one of the best free multilingual translation apps for e-commerce stores in 2025. It offers a free plan with automatic AI-powered translations across 110+ languages, built-in multilingual SEO features, and seamless integration with Shopify. Merchants praise its quick setup, automatic content detection, and responsive customer support. The visual editor and customizable translation options help maintain brand consistency across languages, making it ideal for stores looking to expand globally without breaking the budget.

Shopify Translate & Adapt is a strong free alternative to Weglot, offering similar multilingual capabilities with a 4.6/5 rating based on 950 reviews. It provides automatic translation for store content and adapts to different markets. Another option is Transtore ‑ Language Translate, which offers GPT AI translation and currency conversion with a free plan. Both alternatives focus on helping e-commerce stores go global, but Weglot stands out with its more comprehensive AI language model customization and advanced multilingual SEO features like hreflang tags and language-specific URLs.

To set up Weglot on your Shopify store, first install the app from the Shopify App Store. Once installed, Weglot will automatically detect your store content and begin translating it into your selected languages. You can customize your AI Language Model to match your brand voice and set up translation exclusions for terms that shouldn't be translated. The visual editor allows you to review and edit translations directly from your store admin. Setup typically takes under 5 minutes with no coding required, and your multilingual store will be ready to launch immediately.

To improve translation quality for your e-commerce products, use Weglot's Glossary feature to create translation rules for specific product terms, brand names, and technical specifications. You can exclude certain terms from automatic translation to maintain brand consistency. For high-priority content like product descriptions, use the professional translation service or manually edit translations in the visual editor. Weglot's AI Language Model learns your brand voice over time, so translations become more accurate as you provide feedback. Regularly review and update translations to ensure they reflect seasonal promotions and new product features accurately.

Weglot provides comprehensive multilingual SEO features to improve search rankings across different markets. It automatically generates hreflang tags to help search engines understand language and regional targeting, creating dedicated language-specific URLs for each translated version. The tool translates metadata including page titles, descriptions, and alt text to maintain SEO consistency across languages. Weglot also supports server-side translation for faster loading speeds and better crawlability. These features ensure your multilingual store is properly indexed by search engines, leading to improved visibility and higher conversion rates from international customers.