A Group Chat Inspired a Multimillion-Dollar Brand

"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.