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Jeff Eyser, Joe Myers and Joe Kuntz turned their pinball obsession into LA's premier "Nerd Bodega" by opening Revenge Of as a safe haven for all fandoms. Today, the brand has expanded into a community hub that's hit 7-figures, while operating online in addition to opening two physical locations. After spending decades in television production, including 15 seasons on Bad Girls Club, the trio learned how to create a brand of their own with a dedicated community. For more on Revenge Of click here. Chapters: 00:00 – The Pinball Obsession That Became LA’s Ultimate Fandom Hub 00:55 – Can You Build a Seven-Figure Brand Without Investors? 01:56 – How Three Co-Founders (Not Just One!) Made It Work 03:09 – Turning a Pinball Collection Into a Booming Business 04:48 – From Hollywood to Nerd Culture: Leveraging TV Skills in Retail 06:37 – The Art of Community Building: Analog vs. Digital 11:30 – The “Give It Away, Make More” Event Strategy 12:40 – The 36-Month Profitability Roadmap 16:30 – The Power of Synergy: Combining Retail, Design Studios, and Coffee 24:00 – Building Brand Cohesiveness Across Every Channel 28:00 – Creating Viral FOMO and Scarcity Online 33:00 – Collaboration Wins: Landing Apple, Netflix, Scott Pilgrim, and Kid Cudi Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.