Crafting a Stronger Marketing Message by Focusing on Fewer Features

Jean Wu is the founder of que Bottle: water bottle designed to be the best-looking collapsible water bottles that are both functional and fashionable. In this episode of Shopify Masters, you'll learn about the copywriting process she uses to create an emotional connection with customers. Show Notes: http://www.shopify.com/blogs/blog/que-bottle-focus-your-messaging Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.