How a Button-Down Shirt Attracted a Cult Following
Show Notes
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How Figs Built a Billion-Dollar Brand for the People Saving Lives
2026年5月26日50 分钟
Shopify Mastersen
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
2026年5月21日40 分钟
Shopify Mastersen
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
2026年5月19日28 分钟
Shopify Mastersen
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
2026年5月14日37 分钟