How a Button-Down Shirt Attracted a Cult Following
Show Notes
New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
2025年12月9日33 分钟
Shopify Mastersen
From Farmers Markets to 5,000 Stores: How Taza Chocolate Stayed True and Grew
2025年12月4日36 分钟
