How a Simple Message and Smart Ops Built a $150 Million Brand

How did a simple t-shirt brand built on optimism grow into a $150 million business? Life Is Good president Tom Hassell shares how the company reshored production, adopted print-on-demand, and stayed committed to purpose-driven growth. For more on Life Is Good and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.