How De La Calle’s Rebrand Aims to Capture New Customers

Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.