How the StockX Co-Founder Builds Hype for New Products

Josh Luber has spent his career in the hype economy, building StockX and Fanatics Collectibles. Now, he's using his experience to create a modern-day collectible through his toy company, ghostwrite. To learn more about ghostwrite, read the Shopify blog: https://www.shopify.com/blog/ghostwrite-building-hype To watch in-person interviews, subscribe to the Shopify Masters YouTube channel . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.