Lessons from a Candle Company Selling New York Nostalgia

Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell. For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.