The Beauty Brand Playbook Behind Lore's Successful Launch

Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.