The Beauty Brand Playbook Behind Lore's Successful Launch
Show Notes
Melanie Bender spent years building some of skin care’s most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Related
Shopify Mastersen
The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
2025年12月18日41 分钟
Shopify Mastersen
From Kitchen Side Hustle to Sephora: How Harlem Candle Co. Hit Millions Without Investors
2025年12月11日41 分钟
Shopify Mastersen
How Purpose and Strategy Powered Actively Black’s Rise to $2 Million in 12 Months
2025年12月9日33 分钟